Attention Homeowners: Everybody is always needing a contractor to handle various home improvement projects whether large or small. Service magic with their marketing makes it seem as though you are receiving qualified contractors to present free quotes. Keyword: (Free Estimates and Quotes) Now I want to define FREE. What is free? Is the contractor or Sales Reps Gas FREE? How about vehicle maintenances, tires, oil changes, brakes, transmission services. Are they FREE? Let’s go a step further, how about the Contractor or Sales Reps time, is that really FREE? It is my assessment of the FREE situation that somebody is getting paid for all of these services, except the Contractor. These are Contractor of Sales Reps expenses. Now let’s add service magic’s categories’ to the FREE ESTIMATE end of the marketing performed by Service magic.
There are multiple categories for Home Improvements as follows: Siding, Roofing, Handy man, Room addition, Kitchens, Baths and sometimes those categories actually get overlapped. When this happens you will receive very quickly multiple phone calls and this will continue until you answer them all. Why does this happen like this? Here’s why. As part of Service Magic’s free service to you the Homeowner. Well you are Service Magic’s goldmine. Because these construction sales leads are force fed to the contactors within the system who are trying to survive and stay in business. They are being charged at the same time anywhere from $35.00 to $70.00 each for your submission for a free quote.
Here’s how this affects you! Confusions and people who are not as financially set as others are suffering this travesty of marketing management or spamming of Homeowner and Contractors by Service Magic. This will make some contractors actually get upside down financially before they can start your project and possible fail you in the long run. FREE is not the path of a good end result. Having made this point please put your self in the Contractors shoes of providing great service. If you are getting leads that cost you money every time your cell phone goes off and you have to jump into making a phone call almost immediately as well as setting an appoint against 3 to 10 other contractors. How are your current projects going to suffer if you are not able to manage your existing projects hands on?
Please rethink FREE Estimates before you submit your information to any lead referral service. Also don’t just be shopping for a home improvement project if you are not ready to move forward in a reasonable time frame. Your Contractor or Sales reps time is very important and should be considered as such. Service magic is of course the big fish and that is why I have used them as an example.
